FIFA’s World Cup sustainability strategy focused on organizing and implementing the 2014 World Cup in a sustainable manner, aiming at minimizing the event’s negative social and environmental impacts and maximizing its positive ones.

MGM Innova was retained to carry out the ex ante carbon footprint of the event. The process was designed with a view to creating a standard framework that could be used as reference point (benchmark) for future FIFA World Cups, as well as by other sporting events, and included not only emissions generated by the organization of the 2014 World Cup in Brazil, but also those generated by FIFA’s Confederation Cup in 2013 and other significant events related to the organization of the Cup, as from the Preliminary Draw in July 2011 and through end of September 2014.